Designed with system
Role
I completed this project as a solo Media and UX/UI designer.
This allowed me to focus on every detail and explore the topic in its entirety.
Location
Stuttgart. Germany
Brief
Creating an app that helps users monitor their budgets, set financial goals, and rethink buying habits, we faced questions about how to engage people in the app and provide a better user experience than our competitors.
Our aim is to offer a comprehensive solution that includes a strong brand identity and features that empower users to educate themselves in finances and cultivate habits for greater life control.
Problem
After conducting a research we defined that many people feel confused checking their bank account at the end of the month and struggle to figure out where their money went. To have better awareness of their finances people reach for help through special apps. But stop using it in general after 2 weeks, because of poor usability.
It was clear to us that many people face complications managing their finances and on same time they have a strong need to have more control in this area of life.
“It seems they've just disappeared..” Anna, 35 years
We had to understand consumer behavior and needs in detail in order to provide a comprehensive solution.
Apple store banners
Designed with system
Defining all the basic elements in advance helped to design fast and consistent throughout the project. Style changes later on were easy to orchestrate.
Typography
Inter
Title Head/400
The quick brown fox jumps over the lazy dog.
Body/600
The quick brown fox jumps over the lazy dog.
Subhead/400
The quick brown fox jumps over the lazy dog.
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0 1 2 3 4 5 6 7 8 9 ! ” # € % & – . ,
Color scheme
Primary colors
00786D
FBF7F3
Icons
Accent
E7A352
Secondary colors
CE5749
596FAD
Pattern
Solution
Solution
We wanted our design to communicate trustworthiness while still remaining active and different from monochrome banking apps, reminding the user that they can be more playful and flexible in terms of manipulating their budget and setting monthly goals.
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